SiteProNews |
- 5 Ways to Market your Online Content
- How to Get More Web Traffic by Adding Free Tools to Your Blog
- Mobile Marketing – The Different Types Of Mobile Websites And How They’re Used
- What Is Meant By Site Activity?
- Small Business Help: Top 25 Websites
| 5 Ways to Market your Online Content Posted: 04 Oct 2010 02:00 AM PDT 
Pretend it’s for Print It all starts with the quality of your content. Treat the piece that your writing as if it’s not easily changed after you’ve put it out there. Publishing content on the web has made us all a bit lazy with this. Knowing that we can just go back to fix or tidy up after the fact puts a little less pressure on us to produce perfect content. Remember that people are taking time out of their lives to focus their attention on you. Make it worthwhile. A Dash of SEO with that Please After you’re happy with the content take a once over for the search engines. Don’t bastardize it. But if you want to get the most long term exposure for your content try to align your web page’s message with your website’s search engine optimization strategy. You could adjust: -Your page title and meta description. Remember that these are the only two elements that search engine users see on search results pages. Try to have it read like a newspaper headline. -The name of your post. If you can have good keywords here by all means do so. -The permalink. Adjust your URL to be relevant to your content, keep it void of unnecessary words like “and, the, or” and include keywords. -Your on-page headlines and actual copy. Skim through all of this for keyword opportunities that will ADD to the quality of your piece. Just make sure that you are covering your bases seo-wise. If you set up your page properly you will give your writing every chance possible to be picked up by search engines down the road. Remember Email Marketing? If you’ve built an email list over the years then send out a quick campaign about the article. I wouldn’t suggest that you copy all of your post content into the email. I would use the email as a teaser. Give the email recipients reason to visit your website and read it there. My reasoning for this is that there are many more viral opportunities if the content is digested on your website vs in the email itself. Be sure to give enough useful information in the email itself though. This way if they don’t click through they wont feel their time has been wasted. Feed the Birds After you’ve done this go share your post on your favorite Social Media Channels like Facebook and Twitter. Be careful not to sound too sales-like here. People can get easily turned off by this. Ask for reciprocal links in a non demanding way. Saying things like “The most brilliant post on widgets EVER!” will get you no-where fast. If a comment is left make it a priority to respond. Make it Easy to Share Be sure that you give your readers every chance possible to share your content with their tribe. This is where the real potential of Social Media Marketing begins to shine. Someone sharing your post with all of their community has just exponentially increased your articles reach. It’s free marketing! Most content management systems have ways to add this functionality to your posts and if you aren’t using a CMS it’s not hard to hand code. Take a look at the bottom of this post for an example and feel free to try it out There are many more venues for reaching out than what I’ve described above including Pay Per Click Advertising, Article Distribution marketing and Direct Mail to name a few. Following the steps above is a sound strategy and a good starting point for giving your work the help it needs to be seen. Connective Web Design is an Internet Marketing Company offering Social Media Marketing Services. Learn more at www.connectivewebdesign.com/services/social-media-marketing Post from: SiteProNews: Webmaster News & Resources |
| How to Get More Web Traffic by Adding Free Tools to Your Blog Posted: 04 Oct 2010 02:00 AM PDT 
Personal blogs also need a steady regular flow of traffic. But that is purely optional. On the other hand, if you are running a blog with a business mindset, then it’s nothing without a non-stop stream of traffic. Just typing the phrase “how to get more web traffic” into any of the popular search engines will reveal a host of links to all sorts of traffic driving schemes, from the free and legal to the paid for and sometimes of questionable legality. But before jumping to any of them, you first need to understand the working methodology and benefits of using such free tools in your blog. RSS reader: This can be one of the best tools to make it easy to keep your readers updated and visiting your blog. When you use this tool in your blog, you give the readers a chance to get latest updates from your blog 24/7. With this in place it is one of the real proven tools for traffic creation. Technorati: Technorati is a must for any blog owner. It’s one of the topmost social bookmarking sites. Once you insert the required code, a button with the name of Technorati appears in your blog. Moreover, when you submit your blog to Technorati, it’s pretty much guaranteed that a lot of fresh visitors will be automatically arriving at your blog through the Technorati platform. Digg, Facebook etc: When you add these free buttons to your blog, then you can you can feel pretty confident that you’ll get a slow but steady stream of web traffic. If someone likes the content of your blog and Diggs it, and it spreads, then you should get a nice little unexpected boost to your traffic. Twitter: The growth of Twitter as promotional tool for blogs has been nothing short of sensational. To say that the user base of twitter is on the rise would be quite an understatement. By the simple act of adding a Twitter button you can unleash an avalanche of traffic. Moreover, promote your blog posts on a regular basis via twitter to ensure maximum web traffic. Use a ping service: In the simplest terms, pinging means informing the search engines like Google that you have added new content to your blog. There are several free ping services available over the internet, which can be used free of cost. By signing up for any of the ping services your site will get more traffic as a result of the more frequent indexing of you blog pages. So, rather than wondering how to get web traffic for your blog, you first need to understand the basics of getting web traffic. This will allow you to make effective use of various online tools and promote your blog the way you want. Doug Prentice writes for beginners in internet marketing regularly revealing the tricks and tips that he discovers. Read Doug’s blog at www.doug-prentice.com for regular updates. Want to learn more about getting free web traffic? Sign up for Doug’s Free 7 Day Course. Post from: SiteProNews: Webmaster News & Resources |
| Mobile Marketing – The Different Types Of Mobile Websites And How They’re Used Posted: 04 Oct 2010 02:00 AM PDT 
Those to things spell out an incredibly easy marketing solution. What I want to do is lay out a few different ways mobile marketing. Then, I’ll follow it up with a few resources you can check out for more information. Mobile Squeeze Page Mobile squeeze pages serve one purpose, and one purpose alone, to collect data. Basically, what you do is offer a free download of some kinds or discounts/coupons to visitors who sign up for your email list. That way, you can market to them again and again in the future. Using A Check Out Page As A Mobile Landing Page Another effective way of mobile marketing is sending prospects directly to your main product page or the page where they can sign up for your services. Obviously, a higher ticket item will need some pre-selling, but lower end offers work well. Mobile Landing Page – Phone Number One of the best innovations of mobile marketing ads is its click to call technology. What that means is that when someone clicks an ad, it automatically dials a phone number! That’s awesome for pizza shops and doctor’s offices! Does Mobile Marketing Work? Right about now, I’m sure you’re thinking that all this stuff is good in theory. But does it actually work? On a cell phone, there is very little screen real estate. The user only has so many options… Sign up for your free download or exit the page. More times than not, the person will sign up so they can get your information or they’ll call you. It really is incredibly effective. A properly designed mobile website won’t have any distractions at all. It’ll have a call to action and a action option… Something that the user has to do. Graphics will be minimal and the page will seem relatively simplistic. That’s OK though, because mobile phones are typically much slower than normal computers and will need more computational power to load the page. My Mobile Marketing Results Based on the testing I’ve done, mobile marketing is definitely a big hit. Generally, people who view mobile websites or find your business on Google Maps are very well targeted. They know what they want and are willing to pay for it. If you place an email marketing opt-in box on the mobile page itself, you’re going to get lots of new leads. The ‘click to call’ option is also really impressive. For a free mobile marketing report, make sure you visit mobilemarketingreviews.org. Also, make sure you check out at Mobile Monopoly. It’s the best mobile marketing training I’ve seen so far. Post from: SiteProNews: Webmaster News & Resources |
| What Is Meant By Site Activity? Posted: 04 Oct 2010 02:00 AM PDT 
Recently the search engine has been buying up companies that supply tool bars for browsers which track user activity. This will enable Google to monitor traffic to websites from all different sources and even for those websites that do not have their analytics software installed. Originally, it was the site content that was most important for optimizing and achieving good rankings in the search engines. There was a time in the 1990s that optimize content, and often times what we now consider over optimized content, was all that was required in order to get good traffic to websites via search engines. Then later Google added the importance of back linking. A backlink is simply a link which occurs on another website pointing back to a different website. Google implemented what they call their page rank scale, which can be seen for any web page by installing the Google toolbar, which tracks not only the numbers but also the quality of the sites back linking to a given web page. All things being equal, the higher the quality and quantity of back links to a given site will enable that site to rank better in the search engines for giving keywords. So for quite some time it was mainly the content in the back linking to a given page that allowed Google to determine how they would write that page for a specific search keyword. Of course are ways to manipulate the back linking. There are programs and software available which can obtain mass backlinks in a short amount of time. Google of course realizes these programs are available to webmasters and they have their limitations on the numbers of backlinks and the timing of those links to given web pages. In other words too many backlinks too soon can result in a much poorer ranking and sometimes even a banning of the websites if Google determines to aggressive back linking was used to manipulate the rankings. Because there are ways to manipulate the back linking system, Google has now made site activity an important part for how they rank web pages. Basically, site activity is simply traffic to specific web pages from different sources. For example, traffic to come into a webpage from YouTube videos,twitter, Facebook, article directories, blog postings, other websites, and forum postings. These would all be considered traffic and site activity which Google could track via their Google analytics software and also the many browser tool bars they are purchasing. Webmasters must realize that nowadays quality content and backlinks are not the only thing required for search engine optimization. In addition to those important aspects of SEO, site activity must now be considered also. For a new website, traffic is always difficult to obtain in the beginning. Some of the quickest ways to obtain traffic from a variety of sources is video marketing, article marketing, and social media. These are all easy to implement and will provide the much needed site activity Google needs to see in order to rank specific pages well. Keep in mind that the more competition there is for a given area no more important site activity will be for achieving first page rankings in the search engines. Learn more about SEO and site activity at Weber Internet Marketing. Post from: SiteProNews: Webmaster News & Resources |
| Small Business Help: Top 25 Websites Posted: 03 Oct 2010 10:00 PM PDT 
From deciding whether to start a business, setting up or acquiring a business, raising capital, acquiring credit, marketing, social media marketing, working with customers, Below are my top 25 all time favorite websites that provide small business owners the much needed support, news, information, resources, and tools to succeed in business AllBusiness.com has a variety of small business resources, advice, and business ideas for entrepreneurs and small businesses to start, manage, finance, and build a business. 2) Bplans.com Bplans.com offers free sample business plans, business plan software, business calculators, and articles on writing a business plan, starting a business, and other small business topics. 3) Business.com Business.com provides an extensive and helpful business search engine and business directory designed to help its users find the companies, products, services, and information they need to make the right business decisions. 4) Business.gov Business.gov helps small businesses understand their legal requirements and locate government services from federal, state, and local agencies. Businesscreditblogger.com has been the go-to source for business credit information, providing expert information about building business credit, business credit scoring, business credit reporting and business credit cards. Copyblogger.com is an invaluable source for business owners wanting to learn more about how to attract more traffic, links, and subscribers for their company website. 7) Credit.com Credit.com covers all aspects of personal credit and includes free interactive tools and unbiased product comparisons. 8 ) Entrepreneur.com Entrepreneur.com offers a comprehensive range of practical information for small business owners including articles, videos, tools, newsletters, and message boards. Entreworld.org is a collection of resources for entrepreneurs designed to support and help build entrepreneurial economies. The content on the site focuses on starting, growing, and locating support for your business. 10) Franchise.com Franchise.com serves the franchise community by serving both as a unique search tool for locating the right business for sale and a franchise industry resource that offers franchise information, franchise industry news, and resources. 11) Frannet.com Frannet.com provides an overview of franchising and provides helpful advice and guidance to determine if you are suited to being a franchise owner. 12) Inc.com Inc.com is the online version of the magazine Inc. It provides information, products, services, and online tools for entrepreneurs. 13) IRS.gov/businesses/small/index.html The IRS Small Business Resource site covers a broad range of tax resources for entrepreneurs and small business owners including workshops, forms, and publications. 14) Knowthis.com Knowthis.com is a leading information and resource website in marketing, market research, advertising, selling, promotion, and other marketing-related areas. 15) MoreBusiness.com MoreBusiness.com is filled with sample business plans, marketing plans, templates, sample contracts and business agreements to help entrepreneurs start and grow a small 16) Mashable.com Mashable.com is the top source for news in social and digital media, technology, and web culture. The business section offers tips, tools, social media resources, and guides you will find extremely helpful. 17) SBA.gov SBA.gov is run by the U.S. government and it is dedicated to helping small business owners by giving a wide range of sources for technical, managerial, and financial help and assistance. 18) Score.org The SCORE Association is a nonprofit and resource partner with the SBA. It offers a wealth of free online and face-to-face business counseling, mentoring, and training for startups or for existing businesses hoping to grow. Smallbiztrends.com is an award-winning online publication for small business owners and entrepreneurs. A great source to track, explore, and learn from trends affecting the small business market. Socialmediatoday.com helps teach business owners how to leverage the power of social media with insightful information, tools, tips, and strategies. Startupnation.com is a one-stop shop for entrepreneurs with easy-to-follow, practical information to start and grow a successful business. 22) Toolkit.com Toolkit.com offers more than 5,000 pages of free cost-cutting tips, step-by-step checklists, real-life case studies, startup advice, and business templates to small business owners and entrepreneurs. 23) Vfinance.com Vfinance.com is a great site for business owners searching for sources of venture capital. It provides a directory of venture capital firms and angel investor networks as well as sample business plan templates. WelcomeBusinessUSA.com has an alliance with SCORE and is created exclusively for small businesses that are in their initial stages of development. A great resource if you’re thinking about starting a business. Youngentrepreneur.com is one of the largest online forum communities for entrepreneurs worldwide. Learn and network with business professionals including venture capitalists, private investors, industry experts, inventors, and successful entrepreneurs. By utilizing these invaluable resources you can be assured that your business can obtain the help it needs in order to thrive in today’s marketplace. Marco Carbajo is founder of the Business Credit Insiders Circle. Looking for help in acquiring credit for your startup or existing business? Claim Marco’s popular free business credit seminar ($597 Value), available at: => startbusinesscredit.com. Follow Marco on Twitter @MarcoCarbajo and read more of his insights on businesscreditblogger.com. Post from: SiteProNews: Webmaster News & Resources |
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