SiteProNews |
- Launching Your Online Marketing Strategies
- Friendster Login Refused? — Friendster and Facebook Proxy Options
- My Favorite SEO Tip This Year
- Yahoo Launches a Microblogging Platform
| Launching Your Online Marketing Strategies Posted: 20 Aug 2009 09:10 AM PDT
Blog Marketing: With blog marketing you can start a blog about anything related to your company. You can market your business by giving people advice and tips. People always want to get more information or learn something new, which is why blog marketing works so well. Once you get people returning to read your blogs on a regular basis, you will have built quite a fan base for yourself. Leaving comments on other people’s blogs with a link back to your blog will also get you some links. Blog Marketing also allows visitors to get to know a real person in a company. This kind of “intelligent brand marketing” gives your company an element of a human-ness on your marketing campaign. People like to interact with people, and having a blog gives you that advantage. Also, having a blog allows you to give your personal opinion on any given subject matter and also allows the author to appear as the expert. Micro Blogging: Twitter is the biggest. Micro blogs allow you to get short bursts of information out to a loyal following. This is great for promotions and other time related marketing tactics. Social Networks: Using social networks is another way to attract customers to your website. Your friends have friends that will also be able to see your public page where they might find something interesting. Likewise, friends can invite each other to join groups. You can create a group about your business so that people can see what you do and join to be kept updated. Directory Submissions: Using business directories and community business web pages are another great way of doing advertising. You might find a few directories that can add your website address to their list of online businesses. In this way, people looking for something specific that you happen to be offering will find you easily. Banner Advertising: One of the most effective forms of online marketing is banner advertising. These advertisements will be placed on other people’s websites. You have to do some research to find the sites where your ad will get the best results. These advertisements can be quite costly, especially if you want to have the best possible presence on the home page of a major website. Email Campaigns: An email campaign is a perfect way to target specific people for a business or product. You should get help setting up an email marketing campaign because you want to make sure that people read them. You also want to make sure that they do not come through as spam. This is why using a professional sales page or email campaign manager would be a good idea. Link Exchanges: Another good way to get marketing for your business is to use various link exchanges. This will also help the page ranking for your website on the various search engines. The more websites you are listed on, the more chances there are of customers finding you. Press Releases: You can submit a formal press release to a press release site that mentions your new blog or website or any new products or services you may have. These press release websites will distribute your release to many other PR sites. Hopefully, you will get links from these press releases. Some PR sites are free and others aren’t. Look online and see what’s best for your business. Pay Per Click (PPC) Advertising: Pay per click advertisements usually appear in a colored box on a search results page. With this form of marketing, you buy search engine traffic based on relevant keywords that you buy in an auction. You are paying for every click, so it’s important to target your keywords. Over time, PPC can be costly and if not monitored closely, can be more costly than traditional Search Engine Optimization techniques. Article Marketing: With article marketing, you write interesting articles about various aspects of your business and submit them to article distributions sites. These articles contain an author resource box at the end that usually has a link to your website. When different sites pick up your articles, they must keep the resource box intact so if someone finds the article interesting, they can click through to your website. The more interesting and valuable your articles are to your readers, the more traffic you could get. Using these various marketing methods to promote your business is a sure way to get inbound links. You can make quite a lot of contacts through many of them and eventually get more customers coming to your business. You can try one method at a time, adding another when you feel comfortable or try them all at once. Any way you do it, using these methods will get potential customers to your website and hopefully, ordering your product or services. Enzo F. Cesario is a Copywriter and co-founder of Brandsplat. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. Go to http://www.Brandsplat.com/ or visit our blog at: http://www.brandsplatblog.com/ Post from: SiteProNews: Webmaster News & Resources Launching Your Online Marketing Strategies |
| Friendster Login Refused? — Friendster and Facebook Proxy Options Posted: 20 Aug 2009 08:54 AM PDT If your Facebook or Friendster login has been refused then you will need a Friendster or Facebook proxy to get you into the site. The same is true of MySpace and YouTube. Why is it that so many people are seeking proxies for these social networking sites? Not so long ago, as employers took on younger people, they also appear to take on their habits. Many young employees believed (still do) that when they start to work for an employer they can take their surfing habits with them. At every opportunity they would use the company computer to access their Friendster account, login to Facebook or find what the latest big video was on YouTube. Obviously, their employers did not like this. The result was that employers blocked certain URLs. This wasn’t difficult because the vast majority of companies use an intranet system, so all they had to do was block the server from accessing these websites. As company networks became more sophisticated it was even possible to identify the computer from which the Friendster login attempt originated. Universities and colleges soon followed, and it finally became obvious that private computers, or at least those operated by private concerns such as educational and government establishments, and businesses, were no longer willing to tolerate their staff using their computers or terminals to access social networking sites. Friendster login was refused, and those of other social networking sites. This seemed unfair to many, and still does, because such sites are a means of communication just as cell phones are, and many use Twitter for example to send small messages to their friends. So what was the answer? Simple when you think of it. The colleges and employers and whoever else blocks the URLs you visit, can only see one deep. So, if you visit a website that is not blocked, your company’s server won’t block you. You can log on to that site. Now, take it a step further. If you now use that website to log on to another website, your firm or college’s spying software can’t see that. It still thinks you are on the original innocuous website. Nobody except you knows that you are actually logged on to Friendster. In basic terms, when it is used to log on to Facebook it is known as a Facebook proxy, and it can also be used as a Friendster login. A search box on another website can be used as a proxy to enable you to access any other website at all. It need not be YouTube, Friendster or, but any URL you want to access. The problem with proxy sites is that once they have been used for a period of time, they are found, and that URL is then added to the list of banned sites. “Banned” does not mean that you should not access them: it means that you CANNOT access them. They too are blocked from you in the same way that a Friendster login is blocked. That is why you need a regular source of proxy sites – finding one by accident seems great because you can log on to Friendster, and that Facebook proxy is allowing you to contact your buddies from work, but it won’t last. Once it has been blocked then what do you do? Better by far to find a website that offers a free Friendster login or a Facebook proxy that you can rely upon. Such sites will carry out checks on the proxies they offer, and change them when they have been found out. You will always have a tried and tested proxy that works. For more information on Friendster login and Facebook proxies, visit Pete’s web page Friendster Login where you will also find great info on Twitter, MySpace and blogging. Post from: SiteProNews: Webmaster News & Resources Friendster Login Refused? — Friendster and Facebook Proxy Options |
| Posted: 20 Aug 2009 08:44 AM PDT Did you know that submitting an inexpensive iPhone app will get your website or blog top quality one way links from Apple and over 100 other websites? Did you know that by making an iPhone app to give away that promotes your company can reach hundreds to thousands of high value potential customers month after month. Build one iPhone app and submit it to iTunes and you can develop some powerful one way links to your website along with exposing your company to thousands of new people. It is not hard to do and it can cost less than $500. How do you build your own iPhone app? You've probably heard how expensive they are to make. There is one type of app that is more about the content than the code. Of the Day Apps. You can create a tip of the day, quote of the day or even coupon of the day relatively easily and have it made in to an iPhone app for under $500. There are a million ideas for what you could offer. The materials needed are the text and some images. In fact, you can use minimal graphics by using the same background image for all text. Making an of the day app is not too difficult and just about anyone can do it. If you need graphic help, you might consider using www.99Designs.com and making your app graphics a contest. Once you find an artist you like, you may be able to develop a long term relationship. Choose an idea that supports your business and make it fun and valuable. Make it worthwhile and brand it well. The app needs to have value for customers and most of your customers will not appreciate "over branding". You need to get your message across but your app's first priority should be its value to the customer. However, there are some nice branding opportunities that are not too obtrusive. First, when the app loads, there is a splash page that shows for a few seconds. It should have the app title and some info about the app but it can also serve as a quick branding message with a company logo. The main homepage is the tip of the day screen. This changes every day, of course. The screen here is usually an image with text on the top of it but it can also be a pure html page. This is where you give your customer what they want "subtly" branded. Then there is the About Us page. This is all yours to say and show what you want. So, it's not very hard to make an app of value that can be a great branding tool as well. Make Your iPhone App Inexpensively. You have three options for creating an Of The day App. The first one is to buy a script and install it on your server. A good place to find a script is Hot Scripts. You'll have to configure the script for mobile use but you can find a script for no cost and save some money. The second approach is to use an Of the Day App service like OfTheDayApps.com. Here you can build a web app using an admin backend without any knowledge of html, css or php. For under $500, your web app can be made in to a native iPhone app and submitted to iTunes. The third option is to hire an iPhone Application Developer. You can have your app made exactly the way you want it and you can have the coding and the graphic work done by professionals. This is, of course, a more expensive option starting in the two to three thousand dollar range. Do the Apple Two Step. Once you have your app ready to go, there are two things you can do to promote it. Step One – Submit your web app to Apples Web App directory. You can sign up for an account and submit your site quite easily. The only thing you'll need extra is an icon for your site. This icon is for people saving your site to their desktop or phone screen. Step Two – Make a Native iPhone app and submit it to iTunes App Store. This is the big Kahuna. It will cost money but it will also get you incredible exposure. Not only will people see and download your app by the hundreds, thousands, or even hundreds of thousands of times, you will also get a lot of one way links back to your main website. Check it out at iTunes. There is a link to every developer's main site with their app. On top of that, as soon as you get accepted to iTunes, your app will begin to appear in the hundred or so app directories out there and almost all of them include the same type of homepage link. Conclusion Once you get your first app in the app store, you will probably be hooked. The traffic you will see coming to your site, the quality links and the panache of being an iPhone Application Developer are nearly intoxicating. You don't usually have this much fun building links and driving traffic. Finally, how many sites compete with you in Google? Where there may be over a million pages showing up for almost any competitive search these days, in iTunes, popular searches many times result in under a hundred results. Now is the time to act. The iTunes App Store is just over a year old and the opportunity is there if you take it. How long will it be a lucrative option? Who knows? But, right now, the opportunity is waiting for you. Resources:
Bill Broadbent has been marketing online since 1998 and has sold millions of dollars in consumer goods since then. He has been mentioned and interviewed in many media outlets and publications from the NY Times, National Geographic, and USA Today to NBC, ABC, CBS, Fox News and even The Daily Show with Jon Stewart. Lately, his interest has turned to the mobile revolution and he is developing mobile applications at http://www.AppPublishing.com. Post from: SiteProNews: Webmaster News & Resources |
| Yahoo Launches a Microblogging Platform Posted: 20 Aug 2009 05:08 AM PDT
Yahoo Meme is kind of like a Twitter / Facebook mashup. When you create an account, you are presented with an empty blog which you can template with your choice of avatar and background and populate with text posts, music, videos and pictures. You can also comment underneath any of your content. You can follow people and repost their content, similar to retweeting on Twitter. View a sample Meme profile to get a feel for it. Meme’s mascot is a cartoon dog. Not quite as cute as the Twitter bird but close enough. With Yahoo launching Meme to the Spanish speaking market, it seems they are getting closer to building a potential rival to Twitter. Post from: SiteProNews: Webmaster News & Resources Yahoo Launches a Microblogging Platform |
If you have a business, there are lots of different ways to promote it and make sure you get customers. Having a website is of utmost importance, and by using some of the many online marketing methods available, like blog marketing and article marketing, you can be sure to get a lot of visitors coming to your website. Having the right mix of marketing tactics can eventually lead to increased sales and to the success of your business venture. Here are some of the best online marketing strategies you can use:
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