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| 5 Ways To Convey Expertise In Your Articles Posted: 17 Aug 2009 11:00 AM PDT Your articles offer you the unique opportunity to gain expert status in your reader’s eyes. What are the perks of being regarded as an expert? Imagine a potential customer typing your name into Google and being greeted with a lengthy list of your articles, all on your specialized topic, and written in a way that makes the reader think, “Wow–he really knows what he’s talking about!” When a reader sees that type of display of your authority, it builds his confidence in your abilities, your products, your website, and your services. Yes, there is more to article marketing than just building links! Here are five ways you can convey expertise in your articles: 1. Actively work toward increasing your knowledge, and aim to be an expert in your field. You may not think of yourself as an expert, but if you own a business and/or website on a certain topic, you need to either be an expert or be actively working to increase your knowledge so that you reach expert status. It may take you a while to achieve a really in depth knowledge, but in the meantime portray what you do know with confidence. 2. Develop a teaching mentality. Write in a way that beginners can understand. Teach specific lessons. ‘How To’ articles are always a good idea. Watch your vocabulary–don’t use niche jargon that the average reader would not understand. 3. Submit articles consistently. The sheer volume of quality articles that you submit over an extended period of time speaks to your expertise in your field. Imagine that there are two professionals in a field. One of them has only submitted a handful of articles while the other has hundreds of helpful teaching articles on all aspects of a specific topic–which one would you regard as an expert? The one with the largest collection of quality content on his or her topic would be seen as being more of an authority. Maybe you are knowledgeable, but you are not the absolute top dog in your niche (yet)–you can make up for that by consistently writing and submitting articles. 4. Your writing (and your knowledge) will improve with the more articles you write. Writing articles is a great way to stimulate learning for yourself and your readers. No matter how confident you are of your knowledge, five years from now if you look back at the articles you’re writing today you’re bound to think, “Wow–I’ve really grown!” Look at ‘expert status’ as a work in progress. It takes time and effort. Be patient with yourself. 5. Expertise is relative. If you’re just starting out, write on what you understand. You can be an expert at teaching introductory concepts. Do not pretend to know more than you do, but fully explore what you do know in your articles. As a newcomer to your field, you actually have some advantages. You can easily tap into the best way to explain a beginner concept because you remember what confused you when you were starting out. Remember, the next time you sit down to write an article–you are an expert! Present your ideas clearly and carefully. Work to expand your knowledge on a consistent basis. Write consistently and accumulate a library of articles that speak to your authority in your field. Another way to convey expertise is for your articles to appear on many websites. Submit each article to multiple publishers, and your articles will receive more exposure. Steve Shaw created the web’s first ever 100% automated article distribution service, SubmitYOURArticle.com, which distributes your articles to hundreds of targeted publishers with the click of a button. For more information go to=> http://www.SubmitYOURArticle.com Post from: SiteProNews: Webmaster News & Resources 5 Ways To Convey Expertise In Your Articles      |
| Advertise Smarter: How to Gain Maximum Exposure with Local Business Directories Posted: 17 Aug 2009 10:56 AM PDT Lately it seems like more and more companies are not advertising. There could be a number of reasons why they are not advertising. One reason could be that they want or need more advertising, but simply haven’t set aside any part of their budget for marketing. Another reason is that they will receive little or no exposure, and lose the entire investment of their marketing budget. Whatever the reason you have for not advertising your company, whatever your product or service, company size or marketing budget – forget it! You’d have to be crazy not to put any effort into advertising your company, especially when the rule of thumb of advertising dictates that every $1 spent on advertising brings in $3 of revenue. At this cost vs. benefit ratio, who wouldn’t advertise? Businesses who don’t advertise just haven’t found the way to advertise smarter. When it comes to business advertising, it seems like the grass is always greener on the other side of the fence. While it may seem like competitors are getting more business, better advertising and more profits for less work, this is not always the case. With local business directories, smaller companies can maximize their exposure for less money and less work. What is a business directory? In simplest terms, a business directory is a website where business owners can add their website and details about their company. This information is generally listed in categories to allow visitors to the business directory to find the products or services they need quickly and easily. Why are business directories smart advertising? Advertising via print, TV or radio is expensive, and will not always reach your target demographic. Local business directories allow you to reach targeted local online consumers looking for your specific services. With a local business directory you don’t have to break the bank to get good online exposure. How can I advertise smarter with a business directory? The first step is to find the best business directory for your company. Shop around, and compare costs, however make sure you compare apples to apples (one niche business directory could be very different from another niche). You want the largest service area and the most number of categories you can be placed in for a reasonable price (more exposure = greater return). Do your homework and google what you think your customers will search to find the product or service your company offers. Business directories that are already listed on the first page for your target keywords should be your first choice. Make sure your choice of business directory limits the amount of members they take and also provides a source of credibility for you and your company, you don’t want to be just one out of thousands of listings. Don’t put all your eggs in one advertising basket. Pick two or three different business directories and find the ones that work best for your particular product or service. For the best outcome spread the field, and set a budget (don’t be too cheap here or your test will not yield good results). Most importantly, find a business directory that will not tie you into a long term contract. Make them put their money where their mouth is and earn your hard earned money on a month to month basis. Gain Maximum Exposure Dollar for dollar, an online business directory is the best way to advertise smarter, not harder. With lower costs than traditional advertising, and more focused traffic to your company’s website, business directories truly are a wise marketing and advertising choice. Sarah Simmons – TenList creates a win-win situation by connecting local businesses with local customers to provide a business directory with True Local Results for all. For a fraction of what other business directories charge, TenList can drive unlimited search engine traffic to your business. Post from: SiteProNews: Webmaster News & Resources Advertise Smarter: How to Gain Maximum Exposure with Local Business Directories    |
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For months (or is it years now?) we have been reading articles on how businesses should develop a presence on Twitter and build a Facebook Page as part of their SEM objectives. Now, with social media firmly established in the armoury of our online marketing efforts, how can we best take advantage of these two social media giants?
